Work with Andrew
07 / 13
Ecommerce: Shopify Plus & headless
Nine-figure Shopify Plus engineering: the Pat McGrath Labs replatform, Credo Beauty end to end (ERP → storefront, plus the 0→$5M+/yr mobile app), Steele Canvas's custom ERP with real-time inventory, Eleven Madison Park's headless storefront, multi-region compliance, subscriptions, and clienteling. The practice runs revenue-critical commerce systems for DTC brands doing tens of millions a year. Available for retained ongoing work as well as builds.
Credentials
- Credo Beauty end to end (ERP → storefront), plus a mobile app from zero to $5M+/yr (+44% BFCM revenue)
- The Pat McGrath Labs replatform, for a billion-dollar beauty brand
- Steele Canvas: +43% site speed, +20% conversions
Why these lanes belong together
The same pattern keeps returning in my work: someone has a system nobody wants to take seriously, and it turns out to be load-bearing. Vacation-home water heaters; a mold inspector's leave-behind sensors; forty federal datasets; surgical training in hospitals with bad connectivity. Every home in a 320-property rental fleet got a digital twin. The mold sensor went through contract manufacturing. The datasets became APIs that AI agents query directly. The surgical platform's prize was $700,000. It runs in Ethiopia. That is the useful part.
Good fit
- Ambiguous zero-to-one systems where the technical direction and the implementation are the same job.
- Data-heavy AI products that must operate reliably in production, under real compliance constraints.
- Problems that cross boundaries: software to hardware, engineering to institutions, prototype to operations.
- Small teams that need a lead who ships alongside them.
Not a fit
- Pure research roles judged on publications. The AI-mechanism work is applied engineering, not an academic track.
- Roles that are exclusively people management with no hands-on technical scope.
- Teams seeking a narrow specialist in a single framework. The value here concentrates where problems cross domains.
- On-site-only roles outside Austin, TX.
A useful first email says what you're building, where it hurts, and what form of help you think you need. Specifics get the fastest reply. hello@andrewfribush.com. The full record is at the engagement ledger, the short version at the résumé. Machine-readable: /career/brief.json · /availability.json.